Hi, I’m Anashri. And This Is Where It All Really Started.

If you see me now, running multiple businesses, talking marketing strategy, building brands, you might think I’ve always been confident.

I wasn’t.

I was the girl standing on the side of the road selling fruit and vegetables.

When I was much younger, life shifted quickly. My parents lost their jobs. I won’t focus on that part. What matters is this: we had to survive.

So I went to the market. I bought fruit and vegetables. And I sold them on the roadside.

And you know what? It worked.

It was profitable. It taught me margins before I even knew what margins were. It taught me how to talk to strangers. It taught me how to read people. It taught me that business is simple. Buy well. Sell smart. Show up.

But then came the comments. The pride. The “what will people say” conversations.

And we stopped.

That was my first real business lesson.
Who cares what business you are in as long as it feeds you.

Never let embarrassment steal opportunity.

We took that money and started a takeaway. If you’ve ever run a food business, you know it’s not glamorous. It’s long hours. Early mornings. Hot kitchens. Customer complaints. Staff issues. Cash flow stress. Constant pressure.

But it built something in me.

Resilience.

I learned about stock control. Customer service. Pricing. Loss. Waste. Negotiation. And most importantly, responsibility.

From there, something unexpected happened.

I got offered a job at a pool company.

Let me be honest. I knew nothing about pools.

Absolutely nothing.

But I was hungry to learn. And that industry changed my life.

I threw myself into it. Sales. Marketing. Retail. Suppliers. Builders. Chemicals. Pumps. I absorbed everything. As a naturally quiet introvert, retail forced me to come out of my shell. It built my confidence. It made me realize I was capable of more than I thought.

And that’s where the seed for my first real business was planted.

IMAGE SA – Where Strategy Was Born

IMAGE SA wasn’t just a business idea. It was frustration turned into purpose.

I kept seeing small businesses struggling with marketing. Posting randomly. Wasting money on ads. Copying trends that didn’t fit their audience. And I knew there was a smarter way.

So I built IMAGE SA to help businesses market with intention.

Not just pretty posts.
Strategy. Structure. Systems.

It wasn’t easy.

There were months of doubt. Financial pressure. Clients that didn’t pay on time. Campaigns that flopped. Lessons that cost me money.

I’ve experienced major loss. Real loss. The kind that makes you question if you should go back to employment.

But every setback sharpened me.

Slowly, results started speaking louder than fear.

Pool Mecca – Solving a Gap I Could See Clearly

After years in the pool industry, I saw a massive gap online.

People wanted convenience. They wanted to order pool products easily. They wanted reliable information. They wanted stock available without driving around.

So I started Pool Mecca.

It wasn’t random. It was calculated. I understood the customer. I understood the product. I understood the pain points.

Ecommerce is not passive. It’s logistics. Stock management. Customer service. Returns. Shipping delays. Supplier negotiations.

It tested me in ways I didn’t expect.

But it also proved something important.

When you deeply understand an industry, you can build within it confidently.

Meowketing – Where Personality Met Strategy

Meowketing is probably the most “me” business I’ve ever created.

Marketing… but with personality.

I’ve always believed business doesn’t have to be boring. You can be strategic and still be creative. You can be structured and still be playful.

Meowketing blends everything I’ve learned. Retail psychology. Digital strategy. Branding. Real world experience. And yes… my love for cats.

Because here’s the thing.

I am not just a businesswoman.

I am a girl who comes home to four cats with completely different personalities. They are my calm after chaos. My therapy after hard days. My reminder that life isn’t only about numbers and sales targets.

They ground me.

And honestly, they’ve influenced how I think about branding. Every personality is different. Every audience is different. You don’t market the same way to everyone.

The Hardships No One Sees

There were debts.
There were slow months.
There were tears.
There were moments of intense self doubt.

There were times I questioned my appearance, my voice, my worth, my ideas.

But there were also breakthroughs.

First big client wins.
First strong sales month.
First time seeing a strategy I built generate real money.
First time realizing I don’t need to shrink myself to fit into rooms.

Success didn’t happen overnight.

It happened after years of quiet consistency.

Life Outside the Hustle

I’ve traveled to Mozambique. Cape Town. Durban. And recently Australia.

Travel reminds me how big the world is. How small our fears actually are. How much opportunity exists outside our comfort zones.

I’m a South African woman of South Indian background. I’m an introvert. I’m a marketer. I’m a foodie. I’m obsessed with learning. I’ve built businesses from almost nothing.

And I am still building.

Why I’m Sharing This

Because I want you to know something.

You don’t have to start perfect.
You don’t have to start confident.
You don’t have to start wealthy.

You just have to start.

I’ve sold fruit on the side of the road. I’ve worked in hot kitchens. I’ve stood behind retail counters. I’ve managed suppliers. I’ve lost money. I’ve made money. I’ve built brands.

And every chapter mattered.

If you’re here reading this, maybe you’re in your roadside fruit era. Maybe you’re in your takeaway struggle phase. Maybe you’re in your reinvention season.

Wherever you are, it’s not the end.

It might just be your beginning.

And I’m really glad you’re here.